Toy Kingdom operates under International Toyworld Inc. (ITI), an all-Filipino owned company which started its retail operations on September of 1990. As an affiliate of the SM Group of Companies, ITI engages in the wholesale and retail of toys and other related merchandise.
Toy Kingdom is the largest chain of toy stores in the Asia-Pacific region. It lives up to its promise of being an amazing toy store. It is easily accessible in leading SM Malls nationwide, inside SM Department Stores and in SM Supermarkets/Hypermarkets/Save More. The toys it carries cater to all, from babies to kids, tweens and big kids at heart. It continues to provide toys as tools for learning through price-guaranteed, high quality merchandise.
Toy Kingdom makes toy shopping fun, easy, practical and convenient. The store is divided into fourteen fun toy zones which has everything kids and kids-at-heart will surely love. These zones are as follows: Artist Circle, Active Zone, Cuddly Corner, Discovery Zone, Games Landia, Girls at Play, Glitz and Glamour, IZone, Party Kingdostam, Rides to Go, Smart Starters, Speed World, Super Heroes and Tween Zone. As of count, Toy Kingdom has a total 21 stand-alone stores and 98 branches inside The SM Store, SM Supermarket, SM Hypermarket and SaveMore.